This past Saturday, we partnered with USA TODAY Sports Media Group and the Professional Fighters League to power an immersive live-stream experience for the “PFL Super Fights: Battle of the Giants” PPV event! The activation showcased a myriad of PANDA Studio’s cutting-edge features, including Watch & Bet, seamless multiplatform simulcasting on MMAjunkie.com and YouTube, and native ad units that enriched the viewing experience.

Fans were able to enjoy free access to all the prelim fights directly within the stream, perfectly synchronized with expert commentary from Gorgeous George, Goze, and guest fighter appearances. Enhanced with real-time DraftKings odds and other interactive features, this activation created a truly groundbreaking experience for MMA fans, all powered by PANDA’s Studio platform.

A big shoutout to both the Professional Fighters League and USA TODAY Sports Media Group for collaborating on this innovative experience!