The National Basketball League of Canada ("NBLC"), Canada's longest-standing professional basketball league, has renewed its partnership with PANDA Interactive for the 2023 season.
As part of the partnership, PANDA will be the exclusive technology provider for the league's OTT video platform that is available on NBLC.TV
NBLC TV is a subscription-based platform that will allow fans to watch every game from the '23 NBLC season —live and on-demand — within an interactive viewing experience that includes fan engagement features and in-stream e-commerce. In addition, NBLC TV features exclusive content and programming that cannot be viewed anywhere else, such as postgame interviews and highlights.
"We're excited to work alongside PANDA Interactive on NBLC TV for the second year in a row," said NBLC Comissioner Audley Stephenson. "PANDA's platform will serve as a one-stop shop for NBLC content while providing an experience unlike anything they've seen before."
Fans of the NBLC will be able to watch individual games for $5.99 CAD or unlock viewing access to all 60 games for $39.99 CAD. For more information on NBLC TV or sign-up details, please visit NBLCanada.ca.
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