PANDA is proud to continue our partnership with the Basketball Super League (BSL), powering its interactive streaming platform for the second consecutive season.

The BSL, formed in 2023 through a close collaboration between the National Basketball League of Canada (“NBLC”) and The Basketball League (“TBL”), operates on the EuroLeague or “Super Cup” model. The league has quickly established itself as a premier destination for professional basketball players, providing a dynamic platform to launch and grow their careers. With a growing roster of sponsors and OTT distribution partners, the BSL is creating new opportunities for professional basketball players, their fans, and their communities.

PANDA’s platform powers the league’s entire direct-to-consumer (DTC) ecosystem, including live streaming of every home and away game, and features innovative fan engagement tools such as in-stream shopping, seamless sponsor integrations, and distribution to third-party OTT platforms.

The high-octane action tips off for an exciting second season on November 23, 2024, on BSLTV.TV. League and Game Passes are available now!